Sacred Magic

Magic is the art of shifting our experiences through our sacred consciousness in accordance with Divine will.

BUSINESS CORNER: Conduct a S.W.O.T. Analysis

Friday, November 4th, 2022 at 11:00 AM by Vialet B Rayne small business swot analysis business strategy

This will provide you a clear picture of where to focus your energies on your business. You will not be perfect in everything and you will NOT be everything to everyone. A S.W.O.T. analysis will provide you with a strategic overview of your business.

INTERNAL: STRENGTHS

What are your strengths? Where do you succeed expectations in your business? Compare your internal and external strengths in the marketplace.

  • Brand recognition
  • Financial stability and/or resources
  • Product resources
  • Quality of products and/or services
  • Expertise & skill set
  • Technology
  • Process Efficiency
  • Customer relationships
  • Retention (repeat business)

If you are a spiritual business owner, you may consider this process to be cumbersome or difficult to complete. However, this can be key to the success of your business.

EXAMPLE: A Reiki Healer must understand their strengths.

  • Do they have a clear understanding of their client’s needs?
  • Do they offer a twist or new perspective to their healing practice?
  • Do they go the extra mile to nurture their relationships with their clients?
  • Do they have a solid view of their brand?

INTERNAL: WEAKNESS

What are your weaknesses? Do you lack the financial resources to support a startup or expansion of your business?

  • Brand recognition
  • Financial stability and/or resources
  • Quality of products and/or services
  • Professionalism
  • Expertise & skill set
  • Outdated systems & processes
  • Process Efficiency
  • Customer relationships
  • Retention (repeat business)

EXAMPLE: A Reiki Healer must understand their weaknesses.

  • Do they manually schedule their clients?
  • Do they double-book or miss scheduling opportunities?
  • Do they provide a professional space for their healings?
  • Do they have offerings for packages or repeat sessions?
  • Do they have the appropriate training and knowledge?

EXTERNAL: OPPORTUNITIES

Do you understand the opportunities available to grow your business? Do you know your competition in the marketplace? Do you know what makes you different?

  • Awareness of shifts in the market
  • Flexibility to manage change
  • Ability to be innovative
  • Desire to expand markets or reach
  • Leverage of technology

EXAMPLE: A Reiki Healer must understand their opportunities.

  • Do they understand the needs of their clients?
  • Do they flex to meet the needs of the market?
  • Do they use technology to streamline processes?

The best example was the healing practitioner’s ability to flex during COVID when the country was under lock down and there was a fear of exposure. Some shifted their business online temporarily, some shifted permanently, and some stopped working altogether.

EXTERNAL: THREATS

Do you understand the threats? Do you continuously survey your client and customer needs? Do you check market pricing?

  • Legal & regulatory compliance
  • Competitive pricing
  • Consumer shifts
  • Labor shortages
  • Technology changes

EXAMPLE: A Reiki Healer must understand their threats.

  • Do they understand the pricing of the competition?
  • Do they understand the shifts of the consumers?
  • Do they continually seek to enhance their gifts and abilities?
  • Do they invest in on-going education & training?

Take the time to do a S.W.O.T. analysis on your business. These will assist you in making better decisions with your business.

Are your ready to be a spiritual business owner?

I provide coaching to individuals that are starting their own spiritual business and want to move into building their own business of being a healer, reader, or spiritual advisor. I coach individuals that work in the center, providing them solid direction and guidance on their businesses. Go to the website for information on business consulting, coaching, and mentoring.